Jose Antonio Moreno

Jose Antonio Moreno


Professional career

Jose Antonio became a partner of BAYLOS in the beginning of April 2021.
He began his professional career at the Commercial Office of the Spanish Embassy in Buenos Aires (Argentina). Back to Spain, he worked as Director of the Legal Department of the Spanish Wine Federation, from 2000 to 2008. In 2003 he became Intellectual Property Agent, working as an expert advisor in brands to numerous wineries.
In 2009, he joined the Association for the Defense of Brands (ANDEMA), as Deputy Director General and in October 2010, he was appointed Director General, a position he held until 31 March 2021.

  • Degree in Law at the University of Granada, having studied 3rd academic year at the University of Edinburgh (United Kingdom)
  • First Edition of the Executive Master's Course in Corporate Reputation at the University of Navarra at Madrid campus in 2018-2019.
  • Member of the “Observatory Outreach” Expert Group of the European Observatory on Infringements of Intellectual Property Rights of the European Union Office on Intellectual Property
  • Member of the Spanish Section of the A.I.P.P.I.
  • Member of the Madrid Lawyers Bar Association
  • Member of the International Association of Lawyers for Vine and Wine

Regular participation as a speaker in courses and seminars at universities and business schools. Among others, he is a regular speaker in the following courses:

  • Invited lecturer in the brand module at the Magister Lvcentinvs of the University of Alicante (since 2009)
  • Industrial and Intellectual Property Expert Course at Pons Foundation
  • Course in Administrative Management of Industrial Property (Paralegals), at the School of Industrial Organization.

He is also a regular lecturer in national and international forums on matters such as industrial property, intangible assets, innovation and the fight against counterfeit products, participating in training courses for national, regional and local enforcement bodies, as well as Customs


Madrid Office
C/ José Lázaro Galdiano 6
28036, Madrid
+34 914 358 567

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