Gucci has lost a lawsuit against the Japanese T-shirt brand Parodys. This brand is famous for parodying logos and in this case the trade name in question is "CUGGL". GUCCI considered that the trademark had "malicious intent to take advantage of the goodwill and reputation" of the GUCCI mark. The Japan Patent Office has rejected the comparison between the GUCCI and CUGGL marks, saying that there are no similarities "from a visual, phonetic and conceptual point of view", and insists that there is "low degree of similarity" between the logos.