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NEW ISSUE OF THE TRADEMARK REPORTER

Friday, 2 of November of 2018

The issue of (link: https://www.inta.org/TMR/Pages/current_issue.aspx text: September-October 2018 of The Trademark Reporter®,) the INTA publication, has just been released. This issue includes two articles and three book reviews. The articles are the following: Quentin J. Ullrich, “Corpora in the Courts: Using Textual Data to Gauge Genericness and Trademark Validity”, A groundbreaking article proposing the use of corpora—large databases of text that allow for the statistical approximation of how a given word is used—in lieu of genericness surveys to measure consumers’ understanding of a term as generic or trademarked. Faux Pas / Jessica Elliott Cardon, “Commentary: Co-Branding with Influencers Is in Fashion and No Longer a Trademark”. An insightful commentary exploring the risks and rewards of co-branding by an untested fashion and celebrity social media influencer and an established fashion house to cross-promote a product or collection of products in the hope of attracting the influencer's digital audience. Both articles are freely available in the Internet (link: /equipo/fabrizio-miazzetto text: Fabrizio Miazzetto), partner at BAYLOS, is member of the editorial board of the Trademark Reporter® and is currently a Senior Editor and a Co- chair of the Books and Commentaries Review Subcommittee of that board.