“Wonderful day for authentic feta cheese” said the head of the Association of Greek Dairy Industries Christos Apostolopoulos, not as much for those dairies companies in Denmark. "Feta" cheese has been protected as exclusively Greek by means of the right widely known as Protected Designation of Origin (PDO). This means that it cannot be produced in a territory other than that established in its product specifications. However, as determined by the CJEU, Denmark would have been breaking the law and protection of this PDO by indirectly allowing certain dairies companies to produce cheese under the name "Feta" in its territory -outside the bloc-, thereby failing to comply with its duty to protect the intellectual property rights conferred on the PDO at European level.